LogoLounge 2025 Logo Trend Report
Picture this: designers standing at the curb, eyeing two buses.
One bus gleams with futuristic edges, marked boldly AI — promising speed, possibility, and a mind-blowing leap into the unknown. The other rolls up slower, wrapped in the earthy, grounded colors of sustainability — looking backward even as it pushes forward, inviting us to restore, rewind, and rethink. Both buses are filled to the brim with ideas, and both are heading to the same destination: the future of design.
This is the 23rd year of the LogoLounge Trend Report, and if there’s one thing I know after studying more than 30,000 logos from over 120 countries this year (plus thousands of major brand launches and redesigns), it’s this: trends aren’t fads. This is a trend report, not a trendy report. Trendy is a flash in the pan, a flavor-of-the-week style that feels clever today but dissolves tomorrow. Trends, on the other hand, track movement — the long arc of where design is going, the shifting forces that shape the trajectory of our craft.
Let’s break down the landscape we’re seeing this year: Sharps, Smokies, Coves, Scalers, Frilberry, Crossovers, Squared, Typemelts, BlurTails, LongLegs, SpinShift, PolyGrid, BorderLand, Sprinklers, Hoopty, discover them all in The 2025 Logo Trend Report https://www.logolounge.com/trend/2025-logo-trend-report!
But don’t limit yourself to the 2025 Trend Report, browse some of the past reports here https://www.logolounge.com/trends (speaking of which, I was honored to have my work featured in the 2021 and 2018 editions!).
I can’t wait to see what the design future holds. What trends are fueling your creative fire?
