About the client:
Futuralis is a global technology consulting firm raising standards in AWS cloud services & modern application development.
The tools to maximize your growth potential – As an Advanced tier partner our obsession is to help you deploy the power of Amazon Web Services.
In the process of understanding what is important to you, we will implement a cloud strategy to reduce your costs, improve security, and increase your business efficiency. The people to get you there – Our Creative Recruiting Methodology has been developed to build a team of the best resources.
Whether we are dedicating our team members to be part of your team or providing a team to deploy a solution, our team will earn your trust and solve your problems.
My role was to redesign their existing logo, an abstract F letter, and to create a new brand identity and guidelines for the new logo.
My approach and the chosen direction for the logo, was to create a new F letter mark showing evolution and digital transformation. A visual representation of the company motto ‘Elevate your business’. I have accomplished this by using a blend progression from back to front, from a blueish purple to a dynamic red, in their transformation creating the letter F. The elements / stages that create the letter also represent the diverse modern services and applications offered by Futuralis, while the shape used to construct the symbol, the hexagon, is a reference to the AWS certified badge.
For the brand identity design I took the main elements, the hexagon, the F symbol and the mark colors and built dynamic patterns and backgrounds that were used in the stationery design, in presentations and in the web design. The web layout design was created brand oriented, combining the message and content with the newly created identity elements, using large headers, patterns and hexagon based constructions and illustrations within pages, even the buttons taking inspiration from the logo structure.
An icons set was created to help visually identify and transmit the company values, services and solutions. Besides the social media icons, I have created a set representing: Intelligent applications, Well architected review, Managed applications, Modern applications, Data & analytics, Business applications, Cloud Advisory, Managed cloud, 4-Step custom cloud application development package, Creative recruiting methodology, Amazon connect, AWS cost optimization, Security, Operational Excellence, Reliability, Performance efficiency.
In the images you can see the approved logo, it’s construction grid, pages from the brand guidelines, the website grid and layouts, icons developed for the website and identity and a logo intro animation created by my friend and colleague Pieter Coenjaerts.
Logo design, Stationery design, Brand Manual (Logo and Identity design guidelines, corporate patterns), Icon set, Web design, Logo intro animation.
AWS, Amazon Web Services, Amazon connect, SAP, Oracle, Microsoft, cloud services, modern applications, logo design, redesign, rebranding, identity design, stationery design, corporate patterns, presentation layout, icon set, web design, brand identity, case study, logo intro animation
– more, soon