About the client:
Cirrus™ is a new product developed by Flyr Labs that uses AI and deep learning to determine the optimal price to charge to flights travelers.
Cirrus™ The Revenue Operating SystemTM for Airlines, Travel & Transportation
Revenue Operating System – Cirrus provides a single source of truth for all commercial and revenue-related forecasts and metrics. Its superior insights extend beyond traditional Revenue Management functionality, providing value to all commercial teams that impact revenue performance.
Artificial Intelligence is Key – We didn’t rebrand legacy products with buzzwords like Artificial Intelligence, Machine Learning, Deep Learning, and Neural Networks – all of these technologies are embedded in the DNA of Cirrus’s architecture. It’s purpose-built to address the revenue management challenges of today’s transportation industry.
Context is everything – Cirrus™ puts advanced Deep Learning technologies to work, simultaneously considering thousands of variables and understanding the relationships among them to best identify the right answer. It constantly learns how individual flights and markets behave to minimize forecast error and serve-up optimal pricing strategies that improve revenue performance.
My role was to create the logo design, identity elements and brand guidelines for this new product. My approach and the chosen direction, was to combine an airplane tail fin with the letter C. The mark also doubles it’s meaning appearing in the same time as a full small airplane or a bird.
In the images you can see the approved logo, it’s construction grid and pages from the brand guidelines. You can also find at the end an intro animation created by my friend and colleague Pieter Coenjaerts.
Cirrus / Flyr, Inc.
Logo design, Brand Manual (Logo and Identity design guidelines, corporate patterns), Logo intro animation.
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