About the client:
RED is a new division incorporated and part of AMD, one of the global leaders in high technology.
A computer manufacturer and technology developer company, RED will produce high end servers, workstations, desktops, gaming workstations, gaming consoles and gadgets. They will also provide private cloud solutions.
We offer a more customizable solution with wider hardware portfolio and more high end product not focusing on the price.
Despite being part of AMD, RED name and logo will be used without including the parent company name or logo. Considering this, in order to keep a connection as strong as possible with the AMD umbrella brand I created the new RED logo by using the AMD symbol parts and with their help I have created an R letter mark. In order to have a solid end result I have readjusted visually the width and length of the elements.
I have explored a few different possible constructions based on an uppercase R, considering even the possibility of including within in an abstract manner all the 3 letters of the new division name with the D letter doubling it’s role as a forward arrow.
For the wordmark / logotype I have also researched a similar solution to the parent brand.
Besides the main logo, 3 secondary symbols / icons featuring the lettermark will be used for the company divisions, Gaming, Enterprise and Servers. Each division will feature a distinct color, red for Gaming, black for Enterprise and gray for servers. For these logo variations I have also created a 3rd feel treatment based on the client request.
RED / AMD
RED, AMD, computers, servers, desktops, consoles, gaming, technology, developer, manufacturer