About Alex Tass | Logo design, graphic design, portfolio of Alex Tass

About

My name is Alex Tass and I am a certified graphic designer living in the heart of Europe. I am specialized in logo and identity design but I also design posters, flyers and other print or digital materials especially for the electronic music industry. Oh and, by the way, i am… nocturnal. :)

I have more than 6 years experience in graphic design and more than 4 in logo and identity branding in which I have designed more than 300 logos and worked with more than 200 clients worldwide. My designs are often described as beautiful, original, colorful and creative and they are featured on many specialized websites, magazines and books.

Passionate about everything that involves creativity, colors and electronic music I am also co-founder and co-owner of Nocturn freelance design and creative digital studio.

Thank you for visiting my portfolio website, I hope you like my works and now I am looking forward to hear from you.

· Communication Sciences and Public Relations graduate
· ‘New techniques in advertising: Street art advertising’ thesis

· 7 years experience in graphic design
· 5 years experience in logo and identity design
· 5 years experience in naming and copy-writing

Logos featured in Los Logos Compass (Los Logos 5), Logo Nest 01 and Logopond 01 books, IdN and Friday (Gulf News) magazines, and on Creattica, Logopond, LogoNest, LogoMoose, LogoSpire, LogoFromDreams, LogoGala, Logofi, theLogoMix, LogoFury, LogoFaves, LogoGalleria, CzechLogos, wslogos, LogoHeroes, LogoBliss, LogoTalkz and on other logo & graphic design related websites. view more features »

logo designs featured in Logo Nest 01 book, iDN magazine, Creattica, Logopond, Logo Moose, Design in Europe, designed by Alex Tass

Identity design

· Logo Design
logotype / word mark, logo with symbol, symbol / icon, character, etc.

Logo design portfolio »

+ Logo Guidelines
A pdf containing the basic rules for the right usage of the logo can also be attached to a logo design project

· Stationery Design
business card, letterhead, envelope

Stationery design examples »

· Branding
design for any other collateral materials – folder, presentation cd, booklet, car branding, brochure, corporate presentations, etc.

Branding materials examples »

· Naming
a name for the new project, product, event, business, etc.

· Brand Manual /
Visual Identity Manual
contains the logo details and explanation of the concept, elements and colors; the usage rules for the logo (accepted logo colors, background colors, black and white variations); technical details (components, sizes, special situations and forbidden usage of the logo); corporate fonts to be used in association with the logo in the identity design; stationery design details (business cards, letterhead, envelope and folder).

An extra chapter can be added to show other identity materials and objects personalization or examples of graphics that can accompany the logo in the visual communication.

Brand manuals examples »

Graphic design

Mobile / web

Mobile app interface design, web design, social media design services by Alex Tass

· Graphic / Print Design
for flyers, posters, invitations, tickets, brochures, catalogs, CD / DVD, CD / DVD covers, CD / DVD booklets, indoor and outdoor banners, roll-up banners, menus; packaging design; press ads, press inserts

I cover both design and DTP and I provide ready for print files delivered as .tif or vector files depending on the project profile.

Posters and flyers designs »

For a consistent look and feel of your identity design / branding I can also provide the following:

· Mobile Design
mobile application interface design; icon, splash screen, backgrounds, etc.

· Web Design
website layout design, static and or animated banners; design for the social media websites: avatars, backgrounds, cover images, etc.

As I have mentioned earlier my specialization is logo and identity design. I will present below the steps that I usually follow in a logo design project, my logo design process.

Step 1 · Discovery

· Ignition Our very first contact. You find out more about my working system, I discover your project, your needs and I establish the price giving you accurate details about the terms and conditions. After agreement I send you my questionnaire. The project starts the moment I receive both your answers and the agreed initial deposit.

· Briefing The first step of the project, the briefing, is also the most important one; this is where I get to know all the project details. It is very important to give as much details as possible in your answers, my proposals will depend on their accuracy. Based on them, I will now compose my brief.

· Research Having your answers and the brief obtained from them I start my research. I will analyze the project market, history and audience, the existing similar projects and your competition in order to identify existing cliché ideas and new original directions. Basically I spend a few hours reading and browsing the web.

Step 2 · Exploration

· Wordmap Placing your project name in the middle of the page and surrounding it with the most important terms and keywords representing your business I create a keyword cloud. It’s an imagination exercise that helps me generate ideas, discover many different design directions that I will later use in the sketching stage. While constructing the wordmap I also once in a while draw small ideas.

· Sketching After I consider the wordmap complete I select the strongest ideas and directions and I start to doodle, draw and sketch around them.

· Digitalize I then transfer the best result from paper into the digital medium and I start exploring colors and effects to get the most out of the chosen concept.

Step 3 · Reveal

· Selection I select the best option and I prepare it for presentation by also creating the reversed color variation and the black and white versions.

· Revisions After the concept is approved based on the feedback I work the revisions, meaning font, size, colors, and placement changes.

· Delivery After the second payment is made the final logo will be delivered including all the color variations in scalable vector files.

We’re done! It’s time for the logo guidelines and / or stationery design.

This is how a standard process goes, but of course since each project is different so is the process. Sometimes I skip one or more of the stages (in the experimental situations for example or when I am required to design a specific solution), while in other situations a few of the steps are looped (research – word-mapping – sketching).

Other details

Timing. For a logo design project I usually design 2 to 4 concepts that are presented one by one, followed, based on your feedback, by revisions or the other agreed concepts design. The initial concept is delivered in 5-10 business days, while a standard project usually takes 2 to 4 weeks until completion. Stationery design proposals are delivered in 5-7 business days. If the deadline is shorter we can update the delivery time by adding an express fee to the package price. If there are any uncontrollable delays you will be notified at the earliest time possible and you’ll be posted with the project updates.

Concepts and revisions. By concept we define a unique, original design solution based on brief (your answers), with a different approach or style from the other proposals.
Revisions refer to font, size, color, and placement changes done to one or more concepts.

Delivery. The final logo files are delivered as full color, one color and black and white versions in .ai, .eps, .cdr, .pdf, psd and .jpg files format. Stationery files are delivered as ready for print files (.tif or .pdf) and also in editable file format if needed.

Rights. You will have full copyright for the final approved version. Concepts that are not chosen remain under my copyright. I reserve the right to showcase the designs in my portfolio. For the NDA projects an additional fee will apply.

Payments. My main payment method is PayPal. If needed we can also use Western Union, Moneygram or SWIFT Wire Transfer (bank-2-bank) services.

Sale. In my portfolio there are also experimental projects, unused concepts, available for sale. If you consider any of them appropriate to your project just let me know and we will discuss the details.

I have provided graphics for satisfied clients from all over the world: from Sweden and Denmark to Australia, from Dubai to Las Vegas and Los Angeles, from Mexico and Venezuela to Japan.

I am working directly with the business owners but also with international advertising agencies, creating graphics for a wide area of clients, from small start-ups to large international companies.

Below you can see my clients map (last updated March 2012)

I proudly mention and thank to:

Virgin Radio (FR), Lagardère (FR), Sony Music (EU / RO),
P4 Radio (NO), Caribbean Energy Conference (TT / US),
Dubai Internet City (UAE), Italtrade (IT / RO), CND (US / RO),
Fuji Printing / Crenative / Warpstyle (JP), WhoSay (US),
MGM Casino (US / RO), The Mission / Studio Martin (RO),
Balance FM (HR), Vibe FM (RO), All Inn Records (HU / IT),
Bond Records (DE), Liberty Parade (RO), House Rawyal (MT),
Sound of London (UK), 7en Entertainment Group (CA),
Markus Homm (DE), Vika Jigulina (RO), …

Alex Tass worldwide clients map

Phone (mobile):
Email (preferred):
Twitter:
Skype, Gmail, YM:

+40.742.36.42.42 CET (GMT+1)
hello@alextass.com
@at_nocturn
tassvj

› Ask for a quote
› Complete the logo design questionnaire
› For inquires, questions, suggestions, proposals, please use the form below and I’ll get back to you as soon as possible

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